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Diplomatist
Magazine is the Customer Magazine of L.B. Associates (Pvt) Ltd.
We send it out free of cost to our client base and potential clients.
Diplomatist Magazine is India's first Customer Magazine to promote bilateral
relations, economic diplomacy, commerce, tourism and goodwill amongst
nations, people and communities worldwide. Diplomatist is supplemented by an
online edition, which has a worldwide readership. Visit www.diplomatist.com
What Are Customer Magazines
Customer magazines
are magazines published by companies or organisations for their
customers/members. They provide an effective and sophisticated form of
marketing communication with millions of readers enjoying well-targeted
editorial and responding positively to the "soft sell" that a
customer magazine allows. Whilst customer magazines are recognised by consumers
as marketing collateral, Henley Centre research shows that they are treated
differently because 'they give as well as take'.
Successful
customer magazines, produced by professional publishing agencies like L.B.
Associates, work to specific objectives which must be measured and met. These
magazines balance the needs of the client against the aspirations of the reader.
Achieving that balance is not easy, but, as hundreds of companies can testify,
the rewards are great.
In an increasingly fragmented market, customer magazines have been proven to
encourage loyalty, sell more to existing customers, drive retention, communicate
brand positioning and enhance brand awareness to name just a few - all whilst
entertaining the reader - which few other media can claim to do so
comprehensibly or cost-effectively.
We Produce Customer Magazines
L.B. Associates
has been producing periodical and annual customer magazines since 1996. Clients
include: Export Development Organizations; Trade Blocs; Diplomatic Missions;
Chambers of Commerce, Tourism Promotion agencies and Investment Authorities to
name a few. The majority of these are handed over to the client at no cost, for
their own distribution.
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